Naturally, the companies behind search engines quickly realized the issue with this approach. Displaying the results that use the keyword most isn’t always the best experience for their users. So they had to find a way to better handle how potential results were being ranked. Search engines like Google started working on ways to get smarter and rely less on ‘tricks’ and static ranking factors. This resulted in a number of algorithm updates, each resulting in a smarter Google that was more capable of understanding the relevance of a page. For example, speaking at events, doing interviews, and blogging for other websites.
Having an XML sitemap is a plus, and can greatly improve the way search engine spiders crawl and find content on your website. Check out the free Technical SEO Site Audit Checklist to quickly check your own website’s technical SEO performance. BHS Links On-page search engine optimization (SEO) is a set of digital marketing techniques that help your site appear higher on search engine results pages (SERPs). It involves optimizing the content on your web pages to improve their visibility in search results. One of the main tactics is incorporating keywords and phrases your target audience is searching for into specific areas on your webpage.
By targeting local searches, your business attracts highly relevant visitors, leading to increased conversions and a more trustworthy local image. This approach to search engine optimization involves focusing on the human audience that will be clicking on and reading the site’s content. Google and other search engines will penalize your page if it attempts to use keywords too many times throughout the content. This will help search engines better index your images, which may appear when users perform an image search for a certain keyword or phrase. Building internal links or hyperlinks to other content on your site can help search engines learn more about your site. Technically, the clicks from organic search are free, but ranking your website to get those clicks requires time, effort, and potential financial investment.
best SEO examples from real businesses in 2025
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- So they had to find a way to better handle how potential results were being ranked.
- The best practice is to use SEO-friendly URLs, as they help to understand what the webpage is about.
- When learning ‘What is SEO’ there are also some do’s and don’ts as well which you should be aware of.
- Download our free guide to discover the holistic approach that results in effective social selling.
Absolutely insane, and it’s no wonder they have so much organic traffic. And G2 has done a great job of organizing all of these reviews and creating a container for them. This way, they can spin up thousands of landing pages and rank in search without having to create the content themselves — people leaving reviews are making the content. It’s this omnipresent approach to media that allows them to build authority with Google and maintain such strong rankings. I even ran some of their top-ranking articles through Originality AI to detect if they used any LLMs to generate the content. Clearly explained what is seo and how it helps for small business.
Ways to Increase Traffic to Your Website
SEO is generally lengthy, typically taking a few months to see noticeable results. However, the timeline can vary depending on the competitiveness of the keywords, the quality of your content, and the overall state of your website. In some cases, such as when technical issues are fixed, results can be seen much faster. Yes, you can do SEO yourself, especially if you run a small to medium-sized website and have the time and willingness to learn. There are plenty of online resources, tools, and communities that can help you get started. However, DIY SEO requires a significant investment of time and usually a high level of frustration tolerance to learn the ropes and stay updated with trends and best practices.
Step #7: Optimize For Search Intent
But it also has a cool “Semantic” section that hands you a list of LSI keywords that you can use in your content. I also recommend linking out to related content, which one SEO experiment found to directly impact Google rankings. That way, you can focus 100% on content… without having to worry about keywords, H2 tags, alt text and other on-page SEO stuff. That way, your content is super easy to read no matter what device someone is using. When you use a font that’s 15px, there’s no need to squint, pinch or zoom.
Keywords are the words and phrases that people use to search for information online. By understanding which keywords are relevant to your business and your customers, you can create content that is more likely to be found by those who are searching for it. White Hat and Black Hat SEO are two different approaches to search engine optimization (SEO).
Start by generating ideas from competitor analysis and your current rankings. Evaluate these keywords based on search volume and difficulty and consider the user’s search intent. SEM, or both SEO and PPC, is beneficial for ad-heavy keywords—terms that trigger many ads in search results. In these cases, organic results are often pushed further down the page. SEM allows you to capture traffic from the high-visibility paid spots while also working to rank for more specific, less competitive variations of the keyword.
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